From Telemarketing to a Seat at The Executive Table: The Evolution of the SDR With SalesSource’s Lars Nilsson

In this podcast with Collin Stewart and Aaron Ross at Predictable Revenue, Lars explains how important it is to have a clear-cut definition of the SDR role in order to understand how it supports the sales team, and the company as a whole.


                                      August 22, 2018

Two Old Dogs and a Young Pup - Generational Perspectives on B2B Data

In this podcast, Mark Godley sits down with Karan and Lars to discuss why data can make or break B2B GTM strategy.


                                     August 17, 2018


June 22, 2018

Sales Leader Who Drove Four IPOs

In this UC TV Production filmed on the UCSB Campus in front of a live classroom of students in the Technology Management Program, Lars sits with professor John Greathouse and discusses his professional wins and personal losses.


November 24, 2017

Why SDRs Are The Most Important Role In The Sales Function

In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.


August 23, 2017

Post IPO, Cloudera Reflects on Its Two Year ABSD Journey

The is the part II follow-up article that Introduced Account Based Sales Development and reflects back the progress and impact the approach had on Cloudera and it's  Steep Climb to the IPO Summit.  It also introduced new technologies and best practices around ABSD


November 16, 2016

Using Account Based Sales Development to Drive Sales Growth

In this podcast with host Andy Paul, Lars discusses the evolution of Account-Based Sales Development (ABSD) and how Cloudera is effectively using ABSD to drive its sales growth with major accounts.


May 23, 2016

Account Based Sales Development

A New Methodology in Lead Execution, Target Outbound, and Pipeline Generation


February 11, 2016

Targeting the Big Guys

Account-based sales development is the hot new thing with promises of finding targeted leads and pushing your sales performance to levels of dramatically greater heights.