SalesSource is a strategic Sales Operations and Inside Sales advisory firm that focuses on helping technology companies establish a scalable sales organization through the combination of sales process development, technology integration and best practice training.

By leveraging our extensive experience in building out best-in-class Sales Operations and Inside Sales functions at both mid-sized startups and large companies alike, our Consultants are uniquely qualified to customize engagements for companies at various stages of growth.


Lars Nilsson, CEO

With over twenty-five years of sales and operations experience in the technology sector, Lars is a global leader in enterprise software and selling solutions.
Prior to serving as the CEO of SalesSource, Lars was VP of Global Inside Sales for Cloudera, the company that revolutionized enterprise data management by offering the first unified platform for machine learning and advanced analytics optimized for the cloud.

Lars and his team at Cloudera developed the sales methodology Account-Based Sales Development (ABSD), which has transformed how businesses approach high-value targets. Lars also led the sales enablement and field readiness teams at Cloudera. These two functions are becoming increasingly important to fast-growth companies looking to rapidly scale sales orgs by shortening onboarding and ramp time for sales reps. 
Lars has served in sales executive roles at ArcSight/Hewlett Packard, Riverbed Technology and Portal Software – all three of which achieved IPOs, in addition to Cloudera (2017). 

Karan Singh, COO

With over ten years of experience managing and growing Sales Operations functions at hyper growth companies, Karan has been at the forefront of Enterprise Sales Operations for B2B technology companies in the Silicon Valley. 

Most recently, Karan led the global Sales Strategy, Programs & Analytics role within Cloudera, where he was responsible for driving the Go-To-Market Strategy, which was instrumental in the overall IPO readiness and execution effort within the company. Karan has also held leadership roles within Corporate Operations (Deal Desk, Order Management), Sales Systems and Compensation Design. 

Prior to serving as the co-founder and COO of SalesSource, Karan held leadership roles at ArcSight and Cloudera, both of which were propelled to an IPO through strong operational infrastructure and sales strategy. 

Travis Henry, Director of Inside Sales Operations

Having spent his career touching every part of the revenue generation chain, Travis is uniquely equipped to help clients accelerate their growth trajectories. He currently leads the Inside Sales practice at SalesSource, advising sales and marketing leadership on the people, process, and technology necessary to building successful Sales Development operations. 

Previously, Travis led the Sales Development team at Bluewolf, the top global consulting partner of that was acquired by IBM in 2016, after holding roles in go-to-market planning and marketing operations. He started his career in Oracle's Sales Academy, first hitting the phones as an SDR and later selling enterprise database solutions to emerging startups. He received his BA from U.C. Berkeley, where he graduated Phi Beta Kappa with High Honors.